Bicycles, since their inception, have been a means off freedom and liberation: used to get out of the house, the car, and the office; off the beaten path, or on the road again. If you don't have a smile on your face when you're riding a bike, you're doing it wrong! Bicycles are, above all else, fun. The feeling of freedom, of moving faster than you could on your feet, yet still under your power, is pretty wonderful.
Fun is why we're in the bicycle business. We love bicycles, and relish in the joys of a bike ride; whether it's down the street to the corner store, up and a down a local trail, or across a continent. Get up, get out, and get going!
Getting in shape is one of many good reasons to ride a bike.
Bike rides with the family are an endless source of enjoyment.
If you're not having fun when riding your bike, you are doing it wrong.